:: PT. Fresnel Perdana Mandiri ::

Today’s competition forces management across all industries worldwide to carefully define a clear objective for their company and strategically focus all of their resources to achieve it. A common result is “specialization” in the core competitive advantage a company has over its competitors. For an insurance company this means focusing on providing a good insurance product with significant capacity and good financial backing, or focusing on certain market niche. Whilst for the client, meaning those companies outside the insurance industry, specialization implies “outsourcing” which will allow the company to focus on their core business.

With a wide spectrum of risks to be managed and transferred in today’s complex business environment, and the number of insurers available in the market, each with varying financial strength and underwriting policies, a broker’s role has become more important than ever acting as a professional representative of the insured to manage the insured’s risk and where appropriate and possible transfer them to the ever-changing and dynamic insurance industry.

The expected benefit to be gained as a result is the proper handling of risk and insurance in the most coverage-effective, hassle-free administrative maintenance, properly-guided claim process and cost-efficient manner.

A good broker, therefore, must possess and maintain the necessary skill, knowledge and network relevant to the insurance industry, allocate sufficient time, effort and attention in performing the work as entrusted by the client, and maintain a professional code of ethics in keeping their client’s interest above its own.